Hlubelihle Habitat went through a deep, introspective journey to develop a brand identity that best represents the business’ unwavering values and dedication to helping people become their best selves.
The brand identity includes two of the most influential aspects: the business name and logo.
What factors led to the creation of the brand logo and name?
In this blog, we’ll uncover the creative process and thoughtful inspiration that brought the brand to life.
Welcome to your ‘Habitat’.
Hlubelihle Habitat offers you the environment to share your story without any judgment. Each experience is unique and beautifully complex. With Hlubelihle Habitat, we honour ourselves and each other, offering a helping hand selflessly to all. Hlubelihle Habitat leads to inspiring by example and reaching a diverse range of organisations and individuals. Through each project and transformation, Hlubelihle Habitat strives to build genuine connections and become an oasis and welcoming home for those who need it most.
Removing Dis-ease.
Hlubelihle Habitat offers you the environment to share your story without any judgment. Each experience is unique and beautifully complex. With Hlubelihle Habitat, we honour ourselves and each other, offering a helping hand selflessly to all. Hlubelihle Habitat leads to inspiring by example and reaching a diverse range of organisations and individuals. Through each project and transformation, Hlubelihle Habitat strives to build genuine connections and become an oasis and welcoming home for those who need it most.
Significance behind the name ‘Hlubelihle’.
EmaHlubi akaDlamini of the Kingdom of Eswatini with praises, ‘Hlubi Lomuhle Umlangeni’, Emagwalagwala (Purple Loerie/Turaco bird). Phindile is very proud to be Ligwalagwala neliHlubi lelihle (a beautiful Hlubi) and the connectedness of all Hlubi’s and Dlamini’s across Africa. We are all one, separated by migrations.
The symbolism behind the logo.
It is essential to view things in totality to holistically harmonise one’s ecosystem and restore ease. Hlubelihle Habitat aims to bring harmony to the ecosystems and transformative change to the world. This systemic approach to healing led to the name “Hlubelihle Habitat”. The brand was not exclusive to any specific space and needed a name that had a more holistic feel that included the entirety of one’s system and the world surrounding them. This is where the word “Habitat” was discovered and perfectly fit with the brand and its mission to help heal people from the inside out into their environment. The brand represents and emulates restoring pride, inclusion and self-awareness.
Chain – Connective Links
These interlinking shapes of the two ovals connecting creates the start of a chain. This connection represents how everything works as an interlinked system, with one link having a direct effect on all other links within a chain. We are all connected through this.
Open Hands
Hlubelihle Habitat is an open and accepting space, welcoming to people of all different backgrounds. Phindile welcomes you with open arms and gently takes your hand and guides you on the journey of self-discovery.
Sacred Heart
The image of a heart is universally recognized and associated with love, care, and warmth. The symbolism of the heart deeply resonates with Phindile’s tender and affectionate approach when addressing deeper matters within every unique story.
Inclusive Safe Space
The shape of the circle represents wholeness, flow, ease, and a sacred safe space. This symbolises Hlubelihle Habitat perfectly as Phindile’s offerings are well-rounded and all-inclusive, suitable for everyone, wherever they are in their life journey.
Candle Flame / Head
The candle is of importance as it is often used to bring you closer to your Divine and your Ancestors. This connection is crucial in Phindile’s work as this is where she is truly guided and gets incredible insight and inspiration, especially while praying with her.
